This privacy policy describes how LICAR (hereinafter “we, us or our”) processes personal data.

We respect your privacy and want you to feel comfortable with our privacy policy and the security measures we take to protect your personal data whether you are a returning customer or simply browsing our website.

For this reason, we have implemented a high level of data protection and incorporated the legal concepts of Regulation (EU) 2016/679 of 27 April (General Data Protection Regulation, GDPR). If you provide us with personal data or if we collect personal data about you from other sources, we will treat it in accordance with this policy. We recommend that you read this privacy policy in its entirety.

GENERAL PRINCIPLES FOR THE USE OF PERSONAL DATA

To ensure that your personal data is processed correctly and with an adequate level of data protection, we have adopted the following principles of use:

  • Personal data is processed lawfully, fairly and transparently.
  • Personal data is collected only for specified, explicit and legitimate purposes, and is not processed in any way incompatible with those purposes.
  • Personal data must be adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed.
  • Personal data must be accurate and, where applicable, kept up to date. Inaccurate or incomplete personal data shall be rectified or erased, or its use shall be discontinued.
  • Personal data shall not be kept in a form which permits identification of data subjects for longer than is necessary for the purposes for which it was collected or for which it will be further processed.
  • Personal data will be processed in a way that ensures adequate security of the personal data.

We will always inform you about the collection and use of your personal data unless we have a legitimate reason not to do so.

TYPES OF DATA

We will collect and process your personal data in a number of ways when you engage with us.

The processing of some of your personal data is necessary to provide you with the services you have requested. Some of it you may provide voluntarily.

We primarily process data in the following instances:

  1. When you visit our websites, e.g. when you browse the website, complete a form, respond to surveys or participate in surveys.
  2. When we process data for marketing purposes, including if you subscribe to a newsletter or when we send newsletters to our customer base.
  3. When you participate in an event, trade show, etc. … and are in contact with us before, during or after the event, e.g. as part of inquiries or sales.
  4. When you have a customer or supplier relationship with us.

We process the following types of data about you according to the category to which it belongs:

CATEGORY PERSONAL INFORMATION
Website visitors
  • IP address and MAC address (depending on the type of device you are using).
  • Visitor history and visitor behavior, e.g. pages clicked on, time spent viewing the page, etc.
  • Queries sent through the website, etc. and responses received by email, etc.
  • If you have submitted information using a form, including data such as e.g. name, email address, country of residence, area of interest, company or organization you are working for or otherwise represent.
Marketing
  • Name, telephone number, e-mail address, postal address, job title and area of interest.
  • The company or organization you are working for or otherwise represent.
  • Information about consents given for marketing purposes or any opt-out information provided by existing customers.
  • Tracking of the use of email marketing received, e.g. whether the message was opened, how long it was viewed, which part of the message and which links were clicked, etc
Events and trade shows
  • Name, job title, e-mail address and phone number.
  • Area of interest.
  • Information about company or organization where is working.
  • Participation in events and trade shows.
Customers / Suppliers
  • Name, title, email address and phone number.
  • Areas of interest.
  • The company or organization you are working for or represent.
  • Participation in trade shows and events.
  • History of interaction with us, including email communication records.
  • Data sent to us.

As a rule, we will not process any special categories of personal data (special personal data) about you unless you have provided your explicit consent to the same or unless we are required to do so in order to comply with applicable law.

PURPOSES OF USE AND LEGAL BASIS

We only process your personal data to achieve a legitimate purpose and, in general, only if one or more of the following criteria apply:

  • The use is necessary for the performance of a contract.
  • The use is necessary to comply with a legal obligation to which we are subject.
  • The use is necessary for the purposes of a legitimate interest pursued by us or a third party and such use is not considered harmful.
  • You have given your consent to such use.

As a general rule, our legal basis for the use of personal data, related to customer/supplier contact persons, is the balancing of the legitimate interests in our business-to-business relationships with you against your right to protection of your personal information. We believe this is considered harmless to you as the registered party, as we have only recorded basic contact details about you in relation to the organization you are working for, and because we are using this information in order to provide a service to you and your organization.

We use your personal data for the following purposes:

  • To provide you with products, services and information that you request from us.
  • To send you newsletters or other marketing materials, including surveys.
  • To administer our business relationships and to negotiate and execute agreements.
  • To provide general customer service and support.
  • To obtain customer feedback and insight into how our various services, including websites, applications and products are used, as well as for the evaluation and improvement of these.
  • To communicate with you regarding various matters.
  • To comply with any current legislation.

COOKIES

We may use cookies on our websites or our applications. Read more about our use of cookies in our cookie policy, which can be found in the footer of our website.

The purposes of use of data collected through the use of cookies are as follows:

  • to operate, improve and optimize the performance and user experience of the website and its services.
  • to perform analysis and segmentation of customers and users to better understand their behavior and provide better and personalized services for our users, including you.
  • statistical purposes.

AUTOMATIC INDIVIDUAL DECISIONS

Your data is not used for automated, individualized decision making.

SOURCES

Personal data is collected directly from you, which includes any inquiries made by you, or the company you represent, by phone, email, trade shows, submitted orders, etc. Data is also received via our website, e.g. through cookies and forms.

WITHDRAWAL OF CONSENT

If the use of data is based on the issuance of consent, you have the right to withdraw such consent, but this will not affect the use or release of data made prior to the withdrawal of consent.

DISCLOSURE AND TRANSFER OF PERSONAL DATA

The disclosure and transfer of your personal data to recipients (natural or legal persons, public authorities, agencies or others, to whom personal data is disclosed) is kept to a minimum and is subject to an adequate level of data protection.

We may disclose or make personal data available to recipients in the following circumstances:

  • Recipients who perform services on our behalf, such as e.g. hosting, cloud hosting, IT support, marketing services, administrative services, training services or other use of data. Such recipients may only process personal data in accordance with our instructions and the relationship will be governed by a written data use agreement.
  • To fulfill our obligation to supply goods to you as a customer, including the provision of relevant information to our sub-suppliers and companies within the group.
  • To establish, exercise or defend our legal rights.
  • If you have given your prior consent to the disclosure of personal data to a recipient.
  • In the event of a merger, sale, joint venture, assignment, transfer or other disposition of all or part of our assets or shares.
  • As set out in our cookie policy (see above).

If the recipient of the personal data is located in a country outside the EU/EEA that does not ensure an adequate level of data protection, we will only transfer your personal data to such recipient following the execution of a written transfer agreement based on the European Commission’s Standard Contractual Clauses or an approved similar protection regime.

STORAGE PERIOD

We do not store personal data for longer than legally permitted and necessary for the related purposes of use. The storage period depends on the type of personal data, the purposes and the applicable law and may therefore vary.

We delete personal data after the above storage period or when you request us to delete personal data, unless there are legal or regulatory requirements that may require us to retain your personal information.

DATA SECURITY

To safeguard your personal data, we have implemented appropriate technical and organizational measures to ensure a level of security that matches the risks represented by the use and nature of the personal data to be protected, taking into account current regulations and the costs of implementing such measures.

Following the risk assessment, we have taken measures to protect personal data against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure or access, in particular where the use involves the transmission of personal data over a network and against any other unlawful form of use.

YOUR RIGHTS

You have the right to access data processed about you, subject to certain legal exceptions. In addition, you may object to the collection and further use of your personal data and to correct your personal data, if necessary. You may also choose to request that we restrict its use.

We will delete or correct any information that is inaccurate or outdated.

If you send us a written request, we will also delete your personal data without undue delay, unless we have a lawful basis for continuing its use, e.g. if the use is necessary to establish, exercise or oppose a legal claim or necessary for the performance of a contract with you or the company or organization you are employed by or otherwise represent.

To claim any of the above rights, please contact us using the contact information provided below.

Please provide us with relevant information to fulfill your request, including your full name and email address so that we can identify you. We will respond to your request as soon as possible and within a maximum of one month.

If you do not agree with our use of your personal data, please note that you can file a complaint with your local data protection agency.

LINKS TO OTHER WEBSITES AND SIMILAR SITES

Our websites may contain links to other websites or integrated sites. We are not responsible for the content of other companies’ websites (third-party websites) or the practices of such companies with respect to the collection of personal data. When you visit third-party websites, you should read the owners’ policies on personal data protection and other relevant policies.

CHANGES

We may change our Privacy and Cookie Policy from time to time. The updated Privacy and Cookie Policy applies to your continued use of the website and our use of personal data. We kindly ask you to review our Privacy and Cookie Policy on a regular basis.

CONTACT

If you have any questions about our use of your personal data or if you wish to exercise any of your rights, please contact LICAR at comercial@licar.es.